Responsibilities:
Develop and implement field marketing strategies to promote our products and services effectively.
Conduct market research to identify target customer segments and understand their needs and preferences.
Plan and execute on-ground marketing activities, including product demonstrations, roadshows, trade shows, and other promotional events.
Build and maintain strong relationships with existing and potential customers to enhance brand loyalty and increase sales.
Collaborate with the marketing team to create compelling marketing materials, such as brochures, flyers, and signage.
Coordinate with sales teams to ensure alignment between marketing activities and sales objectives.
Monitor and analyze the effectiveness of field marketing initiatives and provide timely reports and recommendations.
Stay updated with industry trends and the competitive landscape to identify new marketing opportunities.
Provide feedback and insights from the field to the marketing and product teams to drive continuous improvement.
Represent the company at industry events and conferences to network and promote our brand.
Requirements:
Excellent interpersonal and communication skills.
Strong knowledge of marketing principles and techniques.
Ability to work independently and proactively in a fast-paced environment.
Well-organized with the ability to manage multiple projects simultaneously.
Flexibility to travel and work in different locations as required.
Proficiency in using Microsoft Office and marketing software/tools.
Analytical mindset with the ability to interpret data and generate insights.
Creative thinker with the ability to develop innovative marketing strategies.
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