Responsibilities:
1. Conduct business analysis and market research to identify brand positioning opportunities and target audience insights.
2. Assist in developing and executing digital advertising campaigns across various platforms, including Canva, Google AdWords, and social media channels.
3. Collaborate with the marketing team to create and implement effective search engine optimization (SEO) strategies.
4. Support event management efforts by coordinating logistics, managing vendors, and ensuring seamless execution of brand events.
5. Contribute to quality assurance and quality control (QA/QC) processes to maintain brand consistency across all marketing collateral.
6. Assist in monitoring and analyzing social media trends and metrics to enhance social media marketing strategies.
7. Provide general support to the brand management team, including administrative tasks and ad hoc projects.