Role: Demand Generation Specialist
Exp: 2+years
Immediate joiner/ less than 15days
Job location: Chennai, T. Nagar
Skills: SEO, Content writing, digital marketing, lead generation, email marketing, canva, team handling
Responsibilities:
Design and execute marketing programs to engage and influence clients’ target markets.
Execute marketing programs to engage and influence clients’ target markets.
Use marketing automation platforms (HubSpot/Pardot/etc.) to track and optimize clients’ lead generation & lead nurturing programs through email campaigns, content marketing, paid media, and social media channels.
Conduct market research to better identify target audiences and how to attract, using a variety of tools like Google Analytics, AdWords, Keyword Planner.
Establish and manage PPC and social media ad campaigns that generate high-quality leads. Optimize paid campaign performance and make recommendations to increase conversions while reducing CPC.
Track, report, and analyze program performance, and make recommendations for further improvement.
Manage projects and timelines and all deliverables for assigned clients.