We are seeking a creative and analytical Digital Marketing Specialist to join our team. The Digital Marketing Specialist will be responsible for developing and executing digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer engagement. The ideal candidate will have a strong understanding of digital marketing strategies, excellent communication skills, and a passion for staying updated on the latest digital trends and technologies.
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Responsibilities:*
1. Develop and implement digital marketing strategies to drive online traffic to our website and social media platforms.
2. Create and manage digital marketing campaigns across various channels, including email, social media, search engine optimization (SEO),and pay-per-click (PPC) advertising.
3. Analyze campaign performance data and metrics to evaluate effectiveness and optimize campaigns for maximum ROI.
4. Conduct market research and competitive analysis to identify trends and insights to inform digital marketing strategies.
5. Collaborate with cross-functional teams, including marketing, design, and product teams, to create cohesive and impactful marketing initiatives.
6. Manage and maintain our company’s online presence, including website content, blog posts, and social media profiles.
7. Stay updated on the latest digital marketing trends, technologies, and best practices to continuously improve our digital marketing efforts.
8. Monitor and respond to online reviews and customer feedback to maintain brand