Responsibilities
- Build strong relationships with multiple business units and executive level stakeholders (CMOs, COOs, CHROs and other CXOs) within our largest global technology clients and their marketing and media agency partners.
- Conceive, pitch and close creative and effective full funnel marketing solutions.
- Ability to closely monitor and report on auction-based digital media campaigns.
- Proactively provide intelligent client and industry-specific research, trends, and analytics.
- Interact and collaborate across our global footprint of offices and cross functional partners.
- Project manage your book of business’s digital advertising ecosystem - client, media agency, content agency, tech integration partners etc.
- Report and forecast sales activity.
- Grow the revenue from the named accounts by identifying and closing new multi-million-dollar transformational deals.
- Represent both market trends and client need to the Executive and the Product teams to ensure we are both serving current needs well and evolving our portfolio to identify future client needs.
- Understand where global opportunity exists within each account across all LI Marketing Solutions.
Qualifications
Basic Qualifications:
BA/BS degree or equivalent practical experience
5+ years of experience in advertising, sales, marketing, consulting, or media
Additional Information
Preferred Qualifications
- 2+ years of auction based or programmatic campaign management and optimization experience (i.e. Google Adwords, SEO/PPC, ad exchange/trading desks).
- Demonstrated analytical background and experience with statistical analysis, return on investment modeling, and advertising / media analytics.
- Ability to think strategically with a proven track record of achieving results by connecting a customer’s pressures with data-driven products and solutions.
- Demonstrated understanding of internet advertising technology and marketing automation - specifically performance campaigns.
- Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision.
- Ability to work independently and collaborate cross-functionally
- Demonstrated commitment to understanding and prioritizing the needs of the customer.