• Manage assigned programs and
initiatives, including the development of marketing/creative briefs, managing
the execution of marketing campaigns and managing marketing communications
assets across a wide range of counterparts from departments including creative,
social media, analytics, digital programming and production.
• Review daily metrics and create
actionable recommendations considering insights and optimization opportunities
• Develop and create a robust/effective Digital
Marketing Strategies, while continuously improving our KPIs through A/B testing
• Build paid search presence by
utilizing customer insights, competitive analysis, A/B testing, and our website
• Budgeting, monitoring, and controlling
all costs associated with digital marketing and media initiatives
• Competitive landscape
monitoring/analysis and website/consumer analytics & reporting.
• Measure and report performance of all
digital marketing campaigns, and assess against goals (ROI and KPIs)
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