Experience in a software/ B2B / SAAS based Product Company. He or she will be have an analytical bent of mind, and come with relevant marketing education with respect to new and upcoming trends and various medium and be well versed with Facebook. Linkedin, Youtube, Twitter and Quora analytics.
1) Will be responsible for all content updation and standardization.
All marketing and sales communication content like sales presentations, Linkedin posts, company profiles etc will be managed by this person.
2) Constant Keyword search and optimization to work with the SEO efforts – Manage all SEO efforts/ vendors and monitor SEO goals and progress
3) Website optimization and management, work with either internal or external resources to keep website up to date.
4) Content development and distribution across social and media; measure and analyses various channels for content effectiveness
5) Execute on plans to create a formidable online presence for Avantis.
6) Use tools like GA, Buffer and salesforce
7) Help with presentations, video creation, Slideshares etc.
8) Work towards creating an engaged community of professionals using social and content strategies.
9) Identify and engage influencers across our vertical.
10) Build and manage our social presence across all social media
11) Collaborate and work with vendors and partners
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