Zoylee Web Services Pvt. Ltd. jobs - App Store Optimization Associate ASO

Responsibilities

1. Analyze performance of Zoylee Application on the app store platforms.

2. Create and execute ASO strategies to optimize and boost organic downloads and conversion rates.

3. Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) and prove their effectiveness.

4. Find suitable keywords for App Store and Play Store optimization to maximize discoverability.

5. Creating App store specificities including optimized descriptions, titles and keywords strings and ensure they are efficiently implemented.

6. App Localization

Requirements

1. Minimum 3 years of experience in APP Store Optimization.   

2. Excellent understanding of all things ASO and willingness to go beyond.

3. Comfortable using ASO platforms like App tweak and Mobile Action.

4. Good understanding of the tools - Mobile Action, Sensor Tower etc.

5. Excellent verbal and written communication skills.

6. Strong analytical and project management skills.

7. Knowledge of online marketing and good understanding of major App channels.

8. Practical knowledge of getting organic (non-paid) installs.

9. Practical knowledge of leveraging Organic mechanisms of driving app installs via third party app, re-marketing, etc.

10. Positive attitude, detail and customer oriented with good multitasking and organizational ability.