responsibilities of an area sales manager would include:
To recruit District Sales
Manager in their assigned territories, and manage the sales through them.
Managing, training and
motivating existing as well as the newly recruited sales team to drive revenue
Develop and manage efficient
distribution networks for sales.
Develop efficient and creative
sales and marketing strategies for the assigned territory and target setting
for the sales team.
Collecting customer and market
feedback and reporting the same to the organization.
Monitoring sales team performance,
analyzing sales data, periodical forecasting and reporting to zonal heads
and Skills Required
Since team management and
sales target achievement are the most important responsibilities of an area
sales manager, we require the following abilities in an incumbent –
Good communication skills
Ability to manage teams
Strong interpersonal skills
Ability to meet targets
Problem solving skills
Maintaining and increasing sales of
Reaching the targets and goals set
for the designated area.
Establishing, maintaining and
expanding customer base.
Servicing the needs of the existing
Increasing business opportunities
through various routes to market.
Setting sales targets for individual
reps and the team as a whole.
· Recruiting and training sales
Allocating areas to sales representatives.
Developing sales strategies and
Monitoring your team’s performance
and motivating them to reach targets.
Compiling and analysing sales figures.
Possibly dealing with some major
customer accounts by yourself.
Collecting customer feedback and
Reporting to senior managers.
Keeping up to date with products and
Experience – a
Must have minimum of 12-15 years of
sales experience along with team organisation & handling capacity.
Candidate having prior experience as ASM will be preferred.