JBA is a concrete chemical Company
1. It is used for all fields of construction. We deal in high end products which are in higher bracket of the market.
2. We are marketing / sales organisation dealing in concrete related treatments and products ... where we sell concepts and to do so we have to promote concrete as without concrete as a base our products cannot be used.
3. In industrial sector concrete is used as an end product, there floors are concrete by default and using our products is easier, however when it comes to institutions etc. there are other materials like tiles / marbles etc. which are options and then concrete needs to be sold as an end product and then our products can be sold. so marketing is required.