Tata CLiQ is the flagship digital commerce initiative of the Tata Group It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Electronics and Luxury
At CLiQ, we encourage experiments and creativity in Technology We develop and use technology to enhance day-to-day life and have a positive impact on customers
Tata CLiQ has a unique omni-channel marketplace model offering customers the convenience of quicker delivery (by shipping from store),easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities It is also India's definitive destination for exclusive Fashion and Electronics brands
Here’s What We Believe In
We obsess over customer delight
We are out there to find an alternate way of doing e-commerce
We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes
Our goals will be ambitious, demand significant stretch
We believe in Uncomfortable Transparency
We will always be respectful, empathetic and caring about the well-being of our teams
We are looking for a Assistant Brand Manager to help develop and implement effective brand-building strategies
4 - 6 years of hands-on experience, working on consumer tech brands that are digital-first / app-based businesses
In this role, you should be creative and results-oriented An analytical mind and research skills are essential to this role
Proven ability to translate consumer insights into brand communication that drives action Your goal will be new customer acquisition and brand awareness through effective marketing plans and campaigns
Passionate about people, culture, brands and storytelling Incredibly articulate, detail-oriented, and clear thinking
Responsibilities Include
Be the consumer custodian for day to day marketing activities
Understand brand & business targets, make and deploy plans to achieve brand KPIs in line with consumer understanding, market dynamics & resource constraints
Follow market trends to develop customer insights & creative solutions
Works with mainline & digital agencies to deliver exciting campaigns in the market to the consumers
Be responsible to manage large budgets in terms of spend and cost allocation
Analyze and assess market trends, growth drivers, brand performance and set action plans to grow business & win in market
Experience
4-6 Years
Qualifications
Preferably MBA (Marketing)
The opportunities we us have are perfect for highly motivated and talented candidates
We are looking for candidates who have strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results
