Assistant Manager - Brand Marketing jobs in Mumbai at Tata CLiQ

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Electronics and Luxury.

At CLiQ, we encourage experiments and creativity in Technology. We develop and use technology to enhance day-to-day life and have a positive impact on customers.

Tata CLiQ has a unique omni-channel marketplace model offering customers the convenience of quicker delivery (by shipping from store),easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities. It is also India's definitive destination for exclusive Fashion and Electronics brands.

Hereâs What We Believe In

We obsess over customer delight

We are out there to find an alternate way of doing e-commerce

We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes

Our goals will be ambitious, demand significant stretch

We believe in Uncomfortable Transparency

We will always be respectful, empathetic and caring about the well-being of our teams

We are looking for a Assistant Brand Manager to help develop and implement effective brand-building strategies.

4 - 6 years of hands-on experience, working on consumer tech brands that are digital-first / app-based businesses.

In this role, you should be creative and results-oriented. An analytical mind and research skills are essential to this role.

Proven ability to translate consumer insights into brand communication that drives action. Your goal will be new customer acquisition and brand awareness through effective marketing plans and campaigns.

Passionate about people, culture, brands and storytelling. Incredibly articulate, detail-oriented, and clear thinking..

Responsibilities Include

Be the consumer custodian for day to day marketing activities.

Understand brand & business targets, make and deploy plans to achieve brand KPIs in line with consumer understanding, market dynamics & resource constraints.

Follow market trends to develop customer insights & creative solutions

Works with mainline & digital agencies to deliver exciting campaigns in the market to the consumers

Be responsible to manage large budgets in terms of spend and cost allocation

Analyze and assess market trends, growth drivers, brand performance and set action plans to grow business & win in market

Experience

4-6 Years

Qualifications

Preferably MBA (Marketing)

The opportunities we us have are perfect for highly motivated and talented candidates.

We are looking for candidates who have strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results.