Assistant Manager - Digital Marketing
Department: Marketing
Open Positions: 1
Skills Required: Google Adwords, Google Analytics
Location: Mumbai, Maharashtra, India
Education/Qualification: Bachelors Degree
Years Of Exp: 4 to 7 Years
Role:
- Develop and manage digital marketing campaigns
- Track and analyse website traffic flow and provide regular internal reports
- Regular monitoring of the competitor social media sites and creating an analysis report.
- Analysing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor’s data
- Monitor redirects, click rate, bounce rate, and other KPIs for digital campaigns
- Experience with A/B testing and other testing metrics
- Ability to analyze data and provide evidence-based recommendations
- Set up, maintain and track tags using Google Tag Manager and Google Analytics
- Strong knowledge of affiliate platforms & programs and major analytics programs like Google Analytics