Job Description:
Develop original content for websites, social media post, brochures, or other marketing collateral using in-depth research on the assigned topic and recommend new ones.
Write clear and high-quality articles/blogs on various topics with relevant power words for the headline and a clearly structured body.
Be mindful of flow, readability, and sentence variety.
Write marketing copies to promote products/services and drive leads.
Conduct keyword research and apply Search Engine Optimization (SEO) best practices to increase website traffic.
Research markets and industries to compare keywords, content and marketing tactics.
Consistently brainstorm and collaborate with the Creative Team for new ideas, strategies and to illustrate articles.
Ensure consistency of brand identity, voice, and tone across all content assets.
Keep up to date on content writing, social media, and SEO trends and best practices.
Proofread and edit content produced by other staff, as well as schedule and publish content on relevant platforms.
Assist in company events by creating or reviewing the mechanics for competitions and other required content.
Other ad hoc tasks.