Associate Digital Marketing jobs in Gurgaon at Droom Technology Private Limited

Associate Digital Marketing

An ideal candidate will possess following:

Good understanding of various online ad formats
Prior experience in paid search, social media, lead generation, mobile marketing or email marketing preferred but not required
Come up with new ideas and new ad programs for acquisition, downloads or retentions
Work with catalog team, business development team, and other stakeholders to create comprehensive ad campaigns that are ROI focused
Understand consumer behavior and use Big Data for harness users
Be mathematically inclined and be able to run all sort of analytics
Drive all digital marketing activities including - search marketing (SEO / PPC),display media, mobile and social media, affiliates-marketing, lead generation and digital partnerships
Facebook advertising for lead generation- targeting, budgeting, implementation, optimization, monitoring and analysis of ads
Media strategy: develop media drive research for consumer understanding, market gaps and industry trends
Drive online site development with global team
Monitor RoI for bought, own and earned media, initiate tracking studies and campaign effectiveness
Work closely with internal team members for media & touch-point strategy, PR, earned media, customer marketing, retail visibility, market research
Brand communications regularly churn out fresh communication for digital media- through the in-house team as well as creative agencies.
Regular competition mapping and research, media planning and budgeting, in line with the strategic goals of the brand
Good communication skills

Job Location: Gurgaon

Droom is an AI and data science driven online transactional platform, which offers 21st century experience in buying and selling used and new automobiles in India and other emerging markets. Droom has built an entire eco-system around used automobiles for the digital economy, including Orange Book Value (used vehicle pricing engine),Eco (1,000+ points vehicle inspection),History (history records for used vehicles),Discovery (dozens of pre-buying research tools) and Credit (India’s first and only marketplace for used auto loan and dealer financing). Droom caters to individual buyers and sellers, dealers and large enterprise for not only for buying and selling but also entire life cycle management and all automobile ancillary services.