MHFA India jobs - Associate - Digital Media Coordination

Roles and Responsibilities

Functional Responsibilities:

1.    Digital Marketing Planning:

·       Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2.    Social Media Coordination:

·       Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

·       Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

·       Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

·       Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3.    Email Marketing:

·       Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

·       Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

·       Monitor and improve email campaign performance based on key metrics and A/B testing.

4.    SEO and SEM:

·       Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

·       Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

·       Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5.    Analytics and Reporting:

·       Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

·       Create regular reports detailing key performance indicators (KPIs),trends, and actionable insights.

·       Make data-driven recommendations for improvements and optimizations based on campaign results.

6.    Stay Current with Trends:

·       Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

Organizational Responsibilities

·       Initiate activities in line with to MHFA India strategy and work plan

·       Support director and team in development of MHFA India digital marketing and communications function

·       Support in any other task that may be assigned by the organization

·       Attention to detail and a commitment to maintaining high-quality content and functionality

·       Recommend innovative approaches to improve campaign effectiveness and achieve better results.