ASSOCIATE GENERAL MANAGER- BRAND MARKETING
Location: Powai, Mumbai, Maharashtra, India
Qualifications:
- MBA/PGDM from Tier I Business School and/or B.Tech. from a Tier I college (IITs, BITS, NITs).
- 3-4 yrs of planning and strategy experience at top class creative agencies.
- Deep understanding of written and visual communication and an appreciation for the details.
- Experience in executing multi-channel marketing campaigns across digital and offline channels (advertising, web, social, influencer marketing, email, in-product, etc.).
- Experience in marketing mobile apps (app store optimization, mobile advertising) is an advantage.
Responsiblities:
- Work with the best: Learn from leaders who have built Toppr from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
- As the business grows, you grow: We want Toppr to be built from within. We look at you as a business leader with the potential to make Toppr a $10B company.
- High-growth industry: India’s online education industry is an ever-expanding pie and is poised to grow to $2 billion by 2020.
- High-growth startup: Toppr has grown over 50x in the last 3 years, and we aim to grab a big chunk of this ever-expanding pie.
HOW YOU’LL RAMP:
In First Week...
- Understand Toppr’s journey, mission, values, future outlook, and footprint across India.
- Spend time with the Sales, Marketing, and Product teams to get up-to-speed on Toppr’s offering, its competition, and future outlook.
By Day 30…
- Execute brand promotions and strategies that move audiences from general awareness to deeper interest in Toppr.
- Own the measurement of brand marketing efforts, in partnership with the analytics team, consistently using internal data and market research to improve efforts as we go. Measure the impact of work and use data to refine priorities.
- Recruit, develop, and retain talented and motivated employees. Promote clear and direct performance management and ensure appropriate succession for all roles.
By Day 90…
- Conduct various primary and secondary research, focus group studies to finetune campaigns and launch new campaigns. Manage best-in-class agency partners to help execute campaigns at scale
- Mentor your team members who are responsible for the company blog, website, newsletter, events, PR strategies, and other ATL/BTL activities.
WHO YOU ARE:
- To be successful in this role, you’ll need to have the following skills:
- Motivation: Demonstrate a positive, ‘can-do’ attitude. Willing to roll up your sleeves and get things done.
- Humility: An approachable individual who is able to form strong and long-lasting relationships.
- Data driven: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable sales strategies.
- Collaboration: Liaise with Product, Marketing, Finance, and HR teams to create and implement strategies, structure, budget, and vision.
3 Years 
Salary not disclosed 
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