Myntra jobs - Associate Marketing Analytics

About Team

This role in central marketing team. This team is responsible for demand generation, traffic, users & installs. Working on AIDA funnel using all digital channels is core job function. Primary impact of this role is to support analytics functions in managing & creation of the reports.

Roles & Responsibilities

Primary responsibility of the role is around data gathering, reports management & generation of insights generation. This person will have to work with raw sources of data from Facebook, Google analytics, appsflyer and more & stich reports / MIS for daily usage within marketing teams. Making sure right data is getting captured, working on dashboards, daily reports (along with internal & external teams),helping in planning & measuring campaigns performances are core responsibilities. This role will own all backward & forward looking reporting for key marketing KPIs. This role will have interactions with internal teams like revenue, BI, product & external partners like Google & Facebook.

• Manager & publish daily marketing dashboards & MIS
• Take reporting requests from teams and help set up reports
• Be hands on data collection & running insights etc
• Analyze a wide variety of data as required to solve a business problem - Media execution data, Internal transactional & click stream data and/or data from Google Analytics
• With time pick skills in Data studio & Google ads data hub etc in GMP stack
  
  

Responsibilities

• Creation of daily MIS reports and dashboards
• Publish marketing dashboards on MIS & excel
• Working along with core team on month & event based planning
• Analysis of event & brand marketing campaigns & reporting key insights, learnings & misses once campaigns are over
• Create data based recommendations for campaign managers to optimize campaigns
• Working with BI team for data collation & extraction of 1st party data
• Data & insights representation to stake holders within & outside the team
• Competition analytics and tracking
  
  

Qualifications & Experience

• Min Qualification ~ Graduate
• Comfortable with larger sets of data
• Advanced excel skills, SQL is nice to have but not a limitation
• Articulation
• Multitasking with efficiency
• Nice to have:
• Experience for building & maintain MIS dashboards
• Similar role in past either at a agency / analytics firm / platform or brands is a plus
• Understanding of digital functions is a plus