Tercept is data automation & predictive analytics platform. We are a funded early stage start-up building products with big data/analytics/machine learning technologies in the Advertising Technology space. The founders are IIT/IIM alumni and have more than 15yrs of experience each in building & scaling internet technology products. Tercept is their second company. Their first company - Vizury, scaled to 600+ customers & 250 team members across 6 geos and raised $30M of funding from top-tier VCs.
Tercept's Unified Analytics Platform is a product that brings all the monetization data (adservers, adexchanges, adnetworks, SSPs),all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics) & all social media & marketing data (FB marketing, AdWords, LinkedIn, Twitter, Bing, SMS ads, Emailers): automatically aggregated & organized in one single pivot style dashboard. One can also setup & track custom metrics like PageRPM, Ad Spend Vs Ad Revenue, CPM by GA Page Category, CAC, ROI, ROAS, etc. With Tercept’s Unified Analytics, analytics teams spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals. Tercept is trusted by several industry leaders including the likes of TimesInternet, DailyHunt, Gaana.com, InMobi, ImpreMedia, LaOpinion, NDTV among many others.
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