Asst Manager Social Media jobs in Mumbai at Hotstar

Asst Manager Social Media

MUMBAI, MAHARASHTRA

USER GROWTH – MARKETING, USER & GROWTHFULL TIME

Job Description:

Work with the team to develop social media plans/calendar, including content strategies and campaigns, with an emphasis on setting goals, developing metrics, defining audiences and identifying key tactical frameworks
Deliver clear direction and inspiration to creative & technical teams in developing sustainable and engaging concepts
Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights
Prepare comprehensive strategic plans, audits, promotional plans and well-researched POVs
Able to rapidly produce top-quality communications in all media. Develops compelling presentation materials
Consistent and strong collaborator who elevates the work of cross-functional teams
Analyze current-state social media channels and determine areas of improvement, expansion and refinement
Strong awareness of emerging trends and behaviors in social channels. Able to link behaviors to root causes and interpret digital culture to find relevance for the business

Requirements:

Minimum of 5 years of experience in social planning at digital/ social agencies with a passion for sports
Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights
Should be bilingual (English and Hindi) and be able to read, write and speak both languages.
Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy
Working knowledge of tools like Social Bakers, Hootsuite, Tweetdeck, Unmetric, Datasift, Radian 6

Hotstar is an online video streaming platform owned by Novi Digital Entertainment Private Limited, a wholly owned subsidiary of Star India Private Limited. Hotstar currently offers over 100,000 hours of TV content and movies across 9 languages, and every major sport covered live. Highly evolved video streaming technology and a high attention to quality of experience across devices and platforms, make Hotstar the most complete video destination for Over The Top (OTT) video consumers.