Knowledge of brand building, brand development, knowledge of frameworks and practices to execute specific assignments or develop, measure and refine brand development / positioning strategies as per role expectations, Brand Owner /Ambassador.
v Must have good hands on experience in Digital Marketing, corporate Marketing, Print Media, Outdoor Hording, ATL & BTL Activities,
v Build social media and positioning strategy. Creating new media (social media) campaigns, using Twitter, Blogs, LinkedIn, You Tube etc.
v Managing the content for the website, creating sales collaterals including case studies, whitepapers, presentations etc.
v Focus on building awareness through participation in Industry events, seminars dealer meetings, customer meeting or any other similar events.
v Handling external Vendor for Marketing Events/Activities or multimedia and other marketing requirements.
v Effectively manage outside resources and vendors for creative services, printing, production, merchandise etc for cost, quality and timelines.
v Strong presentation skills, with the expertise to tailor messaging and communication to different audiences.