The Lead Generation Specialist is responsible for identifying, nurturing, and delivering high-quality sales opportunities to our Sales Team. Playing a key role in the sales process, the lead generation specialist is our brand ambassador to communicate the value proposition to customers.
- Independently set up campaigns on Linkedin and Facebook to generate leads
- Be an expert user of tools such as LinkedIn Sales Navigator, Facebook Business Manager, Mailchimp, Zoho Marketing, etc
- Generate B2B sales leads, qualify and nurture them, while tracking conversion rates, timelines, cost of leads, etc
- Use Internet research to develop company & contact lists, curate email databases, CXO lists, etc
- Measure, track & improve RoI on investments in lead generation initiatives
- Be passionate about using the latest & best marketing automation & lead generation tools
- Develop and execute strategies to expand inbound lead / demand generation
- Develop and execute strategies for outbound, targeted, account-based marketing
Only those candidates need apply who are willing to be held accountable for lead generation targets, can demonstrate 1+ year of experience in B2B lead generation, and are able to start the role immediately if selected.