Back Office Executive

Thoughtful Minds Web Services Pvt. Ltd.
1 Year
12,000 - 15,000 Per Month
Posted on 15 Jun 19
Job DescriptionLast Date 31 Aug 19

Job Summary

  • We are looking for an experienced female Back Office digital marketing executive to assist in the planning, execution and optimization of our online marketing efforts. 
  • The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
  • The ideal candidate will have a passion for all things marketing and technology. 
  • You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. 
  • You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities and Duties

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Required Experience and Qualifications

  • - Proven experience as Digital Marketing Executive or similar role
  • - Excellent understanding of digital marketing concepts and best practices
  • - Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • - Working knowledge of ad serving tools (e.g., DART, Atlas)
  • - Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • - Skills and experience in creative content writing
  • - Analytical mindset and critical thinking
  • - Excellent communication and interpersonal skills
  • - BSc/BA in marketing or relevant field

Job Type

Interview Type

Face to Face Interview

Company Description
With 10 + 1 years of experience in content marketing, content writing and website development, Thoughtful Minds holds the strongest portfolio in all its domains including Digital Marketing ( SEO, SMO, Content Writing) in India.
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