Branch Sales Manager recruitment in Mumbai All, Mumbai, Navi Mumbai - hdfc bank

 Achievement of new acquisition value and number plan for retail current accounts for the branch.

(responsibility on new acquisition plans/product mix etc. will be basis the acquisition model i.e.

CANI or BSM)

 Ensure overall value enhancement from the portfolio of customers handled.

 Responsible for monitoring the portfolio health of portfolio retail current accounts in the branch,

with respect to on-boarding, activation, value build-up & AQB maintenance

 Understanding the customer business and prepare customer profile

 Focusing on ‘Profile-based selling’ approach, for cross - sell of value added products/services and

acquisition of new to bank liability customer – through referral of portfolio customers.

 Proactively monitoring balances and controlling attrition.

 Maintain continuous customer engagement through customer visits / contacts and proactive

resolution of customer issues / queries.

 Action on central triggers / initiatives on value build up, cross sell and portfolio monitoring as per

Branch Sales Process.

 Support catchment profiling for the branch for CA potential with the help of branch / sales team

 Monitoring of sourcing of current account by Sales Team or Coex linked to the branch.

 Work in close consultation with the central product team to modify the product features /

parameters to ensure right product fitment for portfolio customers (Product Customization)

 Provide regular inputs to the product team on competition benchmarking, opportunities and

segmentation, product features and quality of portfolio acquired