Developing new categories within brand along with NPD responsibilities, collateral materials for ATL, BTL activities, Product mix
Profit & Loss responsibility.
Innovation : Develop a clean innovation funnel & work with cross functional teams to deliver on same.
Trade Marketing : Partner with the Sales team in devising strategic trade initiatives & trade related activities
Analyzing & reviewing market response/requirement and strategizing product plans for accomplishing business goals.
Monitor market share performance of brand across various markets and implement area specific plans
Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats
Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.
Business planning and analysis for assessment of revenue potential in business opportunities.
Creation of brand positioning platforms and generation of effective communication plan
Developing annual brand plans in partnership with the sales and insight teams, Leading cross-functional innovation teams.
Media Planning and Buying, Exposure in Vendor Management
Provide Brand Strategy inputs : Develop an annual broad Marketing plan & execute
Product Promotions, Developing & refining a brands in-store demonstration program.
Competitive Intelligence : Collect & recraft plans as applicable
Deliver on Market shares, budgets & business goals
Ensuring profit targets are achieved, margins maintained & expenses controlled.