Daffodil HR Services jobs - Brand Manager

Brand Manager

Education : B. Tech / MBA.

Experience :  3 - 6 years

Location :  Bengaluru

Job Description:

Roles and Responsibilities:

Leading & Managing mass media, leveraging opportunities in the offline/ digital arena keeping in mind brand and business goals. Good understanding of TV planning and delivery.

Knowledge of TAM, BARC, IRS and other planning tools.

Work closely with media agencies and brand/ category teams and ensuring successful implementation & execution of all media plans.

Recommend the right media priorities, mix, weights, schedule etc, using competitive benchmarking, campaign insights and understanding of Company s target consumer.

Provide critical inputs for enhancing effectiveness and efficiencies on the Planning, Buying and Creative fronts.

Utilize available media vehicles effectively & create new opportunities/ innovations at tactical and strategic levels.

Actual hands- on exposure to media planning in a digital- first ecosystem with exposure to leveraging the digital media landscape from a strategic planning perspective. Good operational understanding of leveraging FB, Google, DBM and working with large scale digital publishers.

3- 5 years in of relevant experience in a Media Agency or similar organization handling large scale national- level media plans.