Assist in Designing the Brand Pipeline with variant mix and NPDs
Focus on BTL activation for the brand
Design and Conduct Sampling and Events for the brand
Manage Brand spends to deliver a positive growth and bottom line for the Brand
Develop and implement 360 marketing program in guidance of the Sr. Brand Manager
Assist cross-functional teams in the execution of marketing program rollouts, including ideation,
testing, financial measurement, and operational impact.
Conceptualize, design and implement campaigns focused on target markets. Responsible for Brand
Image and Brand Visibility through BLT Activations
Monitor core product performance, including competitive environment & consumer trends
Complete communication requirements of the brands
Design and implement market research studies
Analyze, assess, and communicate findings that are directly linked to business strategy
Should be able to control and execute parameters for brand activation
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