Brand Marketing Manager

Bounce
Experience : 1 to 3 Years
Location : Bangalore
Posted on 12 Nov 19
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Job DescriptionLast Date 11 Jan 20
Brand Marketing Manager

Bengaluru, Karnataka 

Responsibilities:
  • Working on brand marketing through ATL & BTL marketing (Banners, Hoardings, POS branding, Bike branding etc,.)
  • Setting up Customer Journeys to engage with customers through their app journey and to work on metrics to increase retention, re-engagement and reducing churn.
  • Work with vendors, agencies and other stakeholders involved in brand marketing, end to end to ensure smooth execution of planned marketing campaigns
  • Suggest the right media mix, priorities, weights, schedule etc., using platform analytics, campaign insights and consumer feedback.

Skills Required:
  • Should have closely worked with vendors and partners w.r.t Offline & Brand Marketing for ATL and BTL campaigns
  • Should have hands on experience with platform analytics softwares like WebEngage, Clevertap etc,.
  • Proven track record of taking up end to end ownership of brand marketing campaigns (ideation to execution)
  • Deep understanding of customers journey and engagement concepts.
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Bounce (formerly known as Metro Bikes) is India's first smart mobility solution, with a mission of making daily commute stress-free, time-saving, reliable and convenient. 

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