The primary role of the Business
Development Manager is to prospect for new
clients by networking, cold calling,
advertising or other means of generating
interest from potential clients. They must
then plan persuasive approaches and pitches
that will convince potential clients to do
business with the company.
They must develop a rapport with new
clients, and set targets for sales and provide
support that will continually improve the
relationship. They are also required to grow
and retain existing accounts by presenting
new solutions and services to clients.
Business Development Manager work with
mid and senior level management,
marketing, and technical staff.
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