Selling. Everyone seems to hate it. People hate being sold to, and most sellers also only seem to do it grudgingly. Yet, every single person in the world makes a living because things get sold. Might as well do it better.
We exist to help people sell better. When people sell better, customers have pleasant experiences, sellers have better careers, their companies have richer shareholders, economies do better and countries progress.
That's Channelplay's raison d'etre.