business development executive is a senior manager tasked with the job of helping his or her business grow and therefore, they are high-level sales professionals.
Their priority is to assist their companies acquire new customers and sell additional products or services to existing ones; this means the role is a crucial one for any business with the ambition to expand or the necessity to diversify its clientele. It also means that effective business development managers are in high demand in nearly every job sector there is, including business-to-business, business-to-customer, and even non-profit organisations.
Business Development Responsibilities
A business development professional has three primary responsibilities:
Identifying new sales leads
Pitching products and/or services
Maintaining fruitful relationships with existing customers
When it comes to generating leads, day-to-day duties typically include:
Researching organisations and individuals online (especially on social media) to identify new leads and potential new markets
Researching the needs of other companies and learning who makes decisions about purchasing
Contacting potential clients via email or phone to establish rapport and set up meetings
Planning and overseeing new marketing initiatives
Attending conferences, meetings, and industry events