CRM Strategy Development: Collaborate with the marketing team to develop effective CRM strategies aligned with business objectives, focusing on customer retention, cross-selling, and upselling opportunities.
Customer Segmentation: Analyze customer data and behavior to segment the customer base effectively. Create personalized communication and marketing campaigns tailored to different customer segments.
Email Marketing: Plan and execute email marketing campaigns to nurture leads and engage existing customers. Monitor campaign performance and make data-driven improvements to optimize results.
Automation & Workflows: Implement and manage CRM automation processes, including triggered emails, workflows, and drip campaigns to automate customer interactions and improve efficiency.
Data Management: Maintain and clean the CRM database regularly to ensure data accuracy. Monitor data quality and identify opportunities for data enrichment.
Reporting & Analysis: Track and analyze CRM performance metrics, such as conversion rates, open rates, click-through rates, and customer lifetime value. Present data-driven insights to the marketing team for continuous improvement.
Customer Feedback: Gather and analyze customer feedback to identify pain points and opportunities for improving customer experience and satisfaction.
Integration: Collaborate with the IT team to integrate CRM systems with other marketing technologies, such as marketing automation platforms, to streamline workflows and data sharing.
Compliance: Ensure that all CRM activities comply with data protection and privacy regulations.
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