A business development professional has three primary
responsibilities:
Identifying new sales leads Pitching products and/or
services Maintaining fruitful relationships with existing customers When it
comes to generating leads,
day-to-day duties typically include:
Researching organisations and individuals online (especially
on social media) to identify new leads and potential new markets Researching
the needs of other companies and learning who makes decisions about purchasing Contacting
potential clients via email or phone to establish rapport and set up meetings Planning
and overseeing new marketing initiatives Attending conferences, meetings, and
industry events When it comes to the challenge of actually selling,
other typical duties include:
Preparing PowerPoint presentations and sales displays Contacting
clients to inform them about new developments in the companys products Developing
quotes and proposals Negotiating and renegotiating by phone, email, and in
person Developing sales goals for the team and ensuring they are met Training
personnel and helping team members develop their skills To keep healthy
relationships with clients, this mostly requires socialisation. So from simple
chats on the phone to lunches and events or conferences business development
managers must be sure to keep their customers happy. Of course, as with all
office jobs, documentation is also a big part of the work. Business development
professionals are also obligated to write reports and provide feedback to upper
management about what is and is not working.
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