· Managing all aspects of product marketing including product enhancements, competitive analysis, market forecast and product positioning.
· Incorporating strategic differentiators levered on value propositions into innovative & detailed product requirements through the clinical evaluations of products.
· Defining comprehensive go-to-market strategies and plan that includes positioning, launch strategy, public relations, sales support and partner material; formulating sampling & gifting strategies for all India
· Steering new product introductions and sales force training
· Reviewing yields, operational lead times, financial and forecast data to identify and resolve quality or other issues, which enhanced time-to-market deliverables to customers
· Create a new strategy on CHERRYTONE/DIZEST CAP/LECIVIT-S CAP
· Segregates the products & defined a new product categories- “FOCUS BRANDS & FAST MOVING PRODUCTS”
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