Driving performance-based campaigns including but not limiting to Lead Generation campaign, app install campaigns, on-boarding affiliates and partners, Social Media and SEM campaign, PPC campaign, awareness campaigns.
Leverage data and analytical insights to drive strategy and recommendations across business functions.
Evaluating new channels/sources to increase sales volume and decrease CAC.
Segmenting and analysing consumer trends to achieve funnel optimization across different journeys/touch-points.
Understanding the digital landscape and how it can be used to drive acquisition and revenue.
Performing reporting analysis of campaigns & develop recommendations to optimize future performance.
Evaluating competitors Digital Marketing strategies and driving measures to counter it.
Communicating with seniors about marketing goals and results (ROI and KPIs).
Qualification and Skills :
Bachelors or Masters Degree in Marketing or related field.
2+ years experience in B2C digital marketing and advertising
Excellent grasp of social media marketing, campaign management, website metrics and best practices
Experience in start-up environment would be a distinct advantage
Rupeek (meaning coining fee in Sanskrit),is an asset backed online lending platform, it is disrupting traditional brick-and-mortar lending model. Our low operational costs and credit evaluation tools are making credit cheaper for borrowers and investing more valuable for lenders.
Teamlease does not charge any kind of payment for a job.