Campaign Manager

Rupeek Fintech Pvt Ltd
Experience : 2 Years
Location : Bangalore
Job Role : HR
Posted on 03 Sep 19
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Job DescriptionLast Date 02 Nov 19
Campaign Manager

Bengaluru,Karnataka

  • Driving performance-based campaigns including but not limiting to Lead Generation campaign, app install campaigns, on-boarding affiliates and partners, Social Media and SEM campaign, PPC campaign, awareness campaigns. 
  • Leverage data and analytical insights to drive strategy and recommendations across business functions. 
  • Evaluating new channels/sources to increase sales volume and decrease CAC. 
  • Segmenting and analysing consumer trends to achieve funnel optimization across different journeys/touch-points. 
  • Understanding the digital landscape and how it can be used to drive acquisition and revenue. 
  • Performing reporting analysis of campaigns & develop recommendations to optimize future performance.
  • Evaluating competitors Digital Marketing strategies and driving measures to counter it. 
  • Communicating with seniors about marketing goals and results (ROI and KPIs). 

Qualification and Skills : 

  • Bachelors or Masters Degree in Marketing or related field. 
  • 2+ years experience in B2C digital marketing and advertising 
  • Excellent grasp of social media marketing, campaign management, website metrics and best practices 
  • Experience in start-up environment would be a distinct advantage 
  • Data driven and innovative mind-set 
Job Type : Full Time
Interview Type : Face to Face Interview
Company Description
Rupeek (meaning coining fee in Sanskrit),is an asset backed online lending platform, it is disrupting traditional brick-and-mortar lending model. Our low operational costs and credit evaluation tools are making credit cheaper for borrowers and investing more valuable for lenders.
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