Category Head jobs in Mumbai at Zee Entertainment Enterprises Limited

Zee Entertainment

Head

Categories
DemandJob Title :

Head of Categories (Demand)Reporting to : Business Head Location : MumbaiAbout ZEE5 : ZEE5 is the OTT platform of the ZEE Network and is the fastest growing OTT platform in India. With a very strong subscription service, ZEE5 Premium, provides access to over 100 originals and Top Bollywood blockbusters, apart from 100,000+ hours of network content.

Key Roles & Responsibilities :-

Complete ownership of P&L for demand categories spread across B2C, B2B & B2B2C. End to end category management.- Responsible for Top-line & bottom-line numbers for demand

Revenue, Subscribers, Cost, and Engagement metrics.- Ownership of consumer metrics

CX, Product interventions, Funnel & conversion, Retention, Churn, Account Scoring & Modelling- Achieve revenue by acquiring, engaging and retaining of consumers across categories- Set goals for cross-functional projects and liaise with marketing, performance marketing, content, Business Development, CLM, and product teams to execute acquisition, engagement, and retention strategies.- Develop, test, and execute aggressive multi-channel plans to drive customer acquisition- Partner with cross-functional teams to translate the voice of the customer into actionable insights, sharpen marketing efforts and enhance the customer proposition to acquire new customers- Own Pricing, Payments and revenue recognition/collections for the category- Conduct in-depth research and determine - gaps and opportunities for the business.- Plan and implement long-term development strategies for product categories- Research competitors and suggest appropriate pricing and promotional activities- Own projects with considerable scope and complexity that impact the customer experience
Key Requirements :-

Exposure to category or revenue management in Ecommerce / consumer internet / large start-up, telecom or FMCG- Deep understating of customer acquisition and retention in the digital space- Appreciation for customer experience (CX) and consumer behavior- Strong analytical and complex problem-solving mindset- Entrepreneurial with High degree of ownership- Ability to work and set targets in a cross-functional environment

Education and experience :- MBA from a Premier B-schools- 12

15 years experience in marketing, category management or business roles across in Ecommerce / consumer internet / large start-up, telecom or FMCG (ref:iimjobs.com)