Founded in 2012, Bewakoof is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian. Bewakoof was created on the principle of creating impact through innovation, honesty, and thoughtfulness. With a team of 400 members and more than 8 million products sold to date, we like to experiment freely, which allows us to balance creativity and reliability. It helps us bring our innovative designs to light. Our range of products is always fresh and up-to-date, and we clock sales of over 1 lakh products a month. Our innovation focus extends to our operations as well.
We are vertically integrated, manufacture our products, and cut out the middleman wherever possible. This direct-to-consumer model allows us to create high-quality fashion at affordable prices.