Max Wholesale, a mobile-based B2B grocery supply chain platform owned and operated by 99 Algorithms Pvt Ltd. Funding led by Indian Angel Network (IAN) and Maple Capital Advisors.
Max Wholesale has developed a self-operated e-commerce platform to connect FMCG companies directly with small Kirana stores disrupting the traditional supply chain. FMCG retail in India is highly fragmented with 92% of it being deemed as ‘unorganized sector’ being run by family-owned mom and pop stores. There are more than 7 million neighborhood convenience stores in India, also known as Kirana stores. These stores carry thousands of SKUs and have to deal with hundreds of suppliers on a weekly basis for replenishment. MaxWholesale’s e Wholesaler model provides superior performance across all metrics that matter to these retailers like better assortment, convenience, pricing and fulfillment services.
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