JOB PROFILE:
Designation: Market Cluster Development In-charge (Sales Executive or Sr Sales Executive). (Preferably from any Building Materials, Cement, Paint, Adhesives, Tiles, Water Proofing, Wall Putty and Bath Room Fittings)
Required Qualification: Should be Any graduate or MBA (Marketing).
Exp - 2- 8 years
Job Description:
• Maintain and grow retail and/or project segment of the assigned territory as per targets assigned.
• Responsible for all collection of payments as per the commercial policy of Client
• Responsible for communicating all activities on a regular basis to his/her manager and HQ.Report his/her daily activities to the manager as per set format.
• Responsible for collecting and sharing market intelligence in their assigned territory.
Responsibilities in the Role
(Description of all the activities performed by the role incumbent in the role with specific focus on Operational and Supervisory responsibilities, results, Status Reports, Record keeping and documentation etc.)
As a focal point, with the responsibility to drive the growth of the product in the designated region, he/ she is responsible for the below activities:
Trade Marketing - Channel Partners
· Lead, Direct & co - ordinate the company’s marketing activities in his/her geographical area. Oversee the implementation of trade marketing strategy of the company in his/her geographical area.
- Responsible for building and maintaining productive and profitable relationships with various channel partners i.e. RBAs, Distributors and Influencers like architects, consultants, contractors, masons, govt agencies etc.
- Constantly interact with existing and prospective partners and educate them on SP - 100.
- Proactively ensure that channel partners are kept informed of new products schemes for SP - 100; promotion activities and other aspects impacting SP -100 sales.
- Organize and conduct periodic product awareness programs/training programs for channel partners/their staff. Maintain tracker, calendar for meets and Pre and Post meets productivity.
- Scout and convert leads for Small Projects. Maintain and build Pipeline.
Sales Management & Administration
Implements the Annual Sales plans for SP -100 in the given geographical area.
· Enhance Brand Visibility and Branding
- Ensure that Sales Promoters regularly submit periodic stock reports and review the stock position at each outlet & warehouse.
- Ensure that Sales Promoters inspect each dealer’s outlet and warehouse to establish existing stock levels and potential sales.
- Ensure that Sales Promoters are creating Brand Visibility – ensuring Company Products are prominently & attractively displayed at each outlet
- Ensure that each dealer showroom displays are mapped, and details are updated at the regional office.
- Ensure that each Sales Promoter personally inspects the specified dealer displays periodically and provides required point of sales support to the dealers.
- Review dealer displays during personal visits and ensure SP – 100 is advantageously placed over competitor’s product.
· Recommend to Regional Product Development Manager/Lead Product Manager.
- Special offers/promotions to be bunched to mitigate impact from competitor activity.
- Special Promotions during specific periods including price display, advertisement and other merchandising support.
· Co-ordinate the launch of all product promotion activities and provides adequate support to all channel partners in the specified geographical area.
· Continuously monitors the local environment for announcement of new projects and maintains close liaison with nodal implementation agencies.
- Works with Regional Product Development Manager and Project Sales Teams to submit proposals to market SP -100 to these projects.
- Assist in submitting competitive bids and works towards effective closure of the deal.
- Scouts, tracks and converts Sales leads from Small Projects.
Administrative
Monitor sales activity especially pricing, through all channels/ influencers in order to Prevent price undercutting
- Cross Sell to marginal dealers across segments and initiate appropriate actions as required
