Inshorts jobs - Content Marketing Associate

Job Description:

As a Content Marketing Associate, you will be a key member of the marketing team focused on driving our growth efforts. You won’t just identify problems, but roll up your sleeves and solve them. 

You’ll design marketing and PR campaigns, be responsible for creative and content writing, experiment and explore opportunities to build the brand using content marketing.

The ideal candidate has a strong hold on creative writing and has an analytical bent of mind with a focus on outcomes and pushing things across the finish line. Above all else, we’re looking for someone with a “can-do” attitude who wants to work in a startup environment and always finds a way to make things work.

Responsibilities will include:

• Define content strategy for marketing and PR campaigns across all channels - social media platforms, in-App campaigns, performance campaigns.
• Create content - brand-related and more socially-oriented, short-form marketing copies.
• Manage/Optimize marketing campaigns across social media platforms and paid channels.
• Collaborate on copy and design process with our in-house design team.
• Continually analyze and optimize a variety of online and offline advertising and content campaigns.
• Help build a robust channel specific content strategy that supports online marketing initiatives in terms creating brand awareness.

Attributes we value:

• Strong creative writing skills.
• Strong analytical foundation with meticulous attention to detail.
• Experience - Min 2 yrs of experience in content marketing

Package - As per industry standards