Kushals Fashion Jewellery jobs - Content Marketing Executive

Objective

Write content and copy, that communicates the message to the target audience creating impact

Drive the content marketing campaigns

KPI

 Growth percentage in Organic traffic to the website and social media

 Growth in followers and engagement in social media

Job Description

• Create material such as videos, blogs, social media posts about brand, collections, and products which help create customer interest in the brand.
• Social Media posts and stories which are engaging and interesting for the customers – posts (brand, stores, collections products), contests, polls, etc
• Blogs related to collections, celebrity check, fashion trends, fashion consultancy, etc - Content images and videos for same to be planned and executed
• Increase customer engagement on social media - getting people to post their images on social media and tag us in them
• Content for all brand-related content on the website (about us, our story, etc), look books, in-store communication, and others
• Content for emailers and direct mailers to customers (a gift for customers, invitations to events, etc)
• Assist in content for marketing collateral and communications - ads, in-store, etc
• Drive PR & influencer marketing