Content Marketing Manager-Long Form jobs in Bangalore at MoEngage Inc.

Content Marketing Manager-Long Form

Bengaluru, India

Responsibilities:

Ability to think like a publisher/journalist and execute content initiatives in all forms including the ability to ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person.
Work cross-functionally with teams and key stakeholders to generate content ideas, create detailed outlines and convert them into compelling thought leadership articles, marketing collateral and sales tools.
Develop a micro-content plan and repurpose content into new forms such as infographics, articles, direct mail, etc.
Leverage market data to develop content themes/topics and develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.

Experience and Education:

Bachelor's degree in English, Journalism, Marketing or related communications field. MBA in marketing is a plus.
3 - 5 years of experience in multi-channel content creation.

Skills:

Demonstrated knowledge of marketing principles, SEO best practices, and techniques, lead generation principles.
Ability to work with multidisciplinary teams of creative personnel, content writers and campaign managers to drive content marketing initiatives.
Adept at developing both long and short-form content that appeal to customers and prospects.
Understanding of brand, logo, and regulatory compliance, and the ability to liaise with agencies, vendors and creative/design professionals.
Good planning, interpersonal, negotiation, and communication (verbal and written) skills.
Ability to multi-task with multiple deadlines and/or milestone requirements.
Strong attention to detail and commitment to quality, including proofreading, copy editing and maintaining design consistency.
A willingness to embrace change and adapt to new strategies on the fly.
Continually learn the latest platforms, technology, tools, and marketing solutions to enhance workflow.
Energetic and able to work in a highly dynamic environment.

Perks:

Work at Scale and challenge yourself
Work with a smart team which grew up in the Mobile First world
Free Lunch and Snacks plus caffeine all day
TT table, Poker nights and team offsite.

MoEngage is an Intelligent Customer Engagement Platform trusted by enterprises in 35 countries, including several Fortune 500 brands. Consumer brands use MoEngage to personalize every customer interaction and drive better engagement, retention, loyalty and lifetime value.