Content Marketing Specialist
Location : Hyderabad, Telangana
Roles & Responsibilities :
- Research and write blog content based on SME interviews
- Develop whitepapers, case studies, and other pieces of collateral to drive education and awareness in our target markets
- Repurpose existing content into additional assets such as infographics, blog, and social media posts, slide shares, etc.
- Craft webinar concepts, abstracts, and slides
- Write compelling multitouch email campaigns and social media posts
Prerequisites :
- Experience researching, writing, and publishing stories or articles, eBooks, white papers and infographics
- Excellent grammar, strong interviewing and editing skills, and an understanding of how to craft a compelling story
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Working knowledge of SEO and digital marketing and the role content plays in driving traffic, engagement, and conversions
- Familiarity with Pardot and Salesforce or similar
Desired Skills and Experience :
- 2+ Years content writing experience (SaaS product experience a plus)
- MUST PROVIDE WRITING SAMPLES WITH APPLICATION
Education and Qualifications: Bachelor’s degree in Journalism, Creative Writing, or similar