· Research ideas and facts pertinent to the type of content/topic allocated by combining online sources, interviews, and studies
· Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collaterals, videos, social media posts, success stories and blogs
· Write clear marketing copies to promote our products/services
· Prepare well-structured drafts for content marketing
· Coordinate with marketing and design teams to illustrate articles & other collaterals
· Collaborate with other departments & stakeholders (technical/product/services) to generate innovative content ideas, create detailed outlines and convert them into compelling thought leadership articles, marketing collateral and sales tools.
· Conduct simple keyword research and use SEO guidelines to increase traffic & drive engagement
· Ensure all-around consistency (style, fonts, images, and tone)
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