Responsibilities:
Creating concise, eye-catching, and innovative headlines and body copy
Researching and organizing facts and sources
Consistently brainstorming and collaborating with the team for new ideas and strategies
Building a following for the brand on social media with creative work
Researching markets and industries to compare and create content that is innovative and original
Collaborating with campaign managers, creative team, and designers
Writing a wide variety of topics for multiple platforms (websites, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
Be willing to answer any questions posted by their readers.
Create content on e-books, podcasts, etc.
Promote content on social media
Identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images, and tone)
Update website content as needed
Edit content produced by other members of the team
Analyze content marketing metrics and makes changes as needed
Collaborate with other departments to create an innovative content idea
Skills:
Excellent writing, editing, and proofreading skills.
Strong understanding of SEO and keyword research.
Familiarity with content management systems (CMS) such as WordPress, Drupal, or Joomla.
Ability to collaborate with cross-functional teams and meet tight deadlines.
Strong attention to detail and ability to work independently.