Appi Products Pvt Ltd jobs - Content Writer

• The Digital Marketing Content Writer is responsible for collaborating with the management team, and others as needed, to develop and create content for all digital channels including company websites, social media, blogs, online communication, email and other digital properties.
• The ideal candidate will be an exceptional writer with an SEO background, collaborator and passionate about developing effective content that tells the story of the brand.
  
• You will be expected to work both autonomously, with limited supervision, and interactively with other team members, demonstrating a commitment toward shared goals and a willingness to take initiative. 
• In addition, you will be expected to deliver content that meets the timelines set by the organization.
  

Responsibilities and Duties

Key Responsibilities

• Work collaboratively with Digital Marketing team to execute content marketing strategy.
  
• Work with multiple owners of particular content to revise, measure and ensure consistent, accurate content.
  
• Research, write and edit original SEO ready content for company websites, blogs, online communication, and content assets including case studies, emails, newsletters, technical documentation, social and more.
  
• Repurpose and optimize existing content for digital channels.
  
• Ensure content is aligned with personas and stages of the customers’ journey
  

Required Experience, Skills and Qualifications

Required Qualifications

• Bachelor’s degree and at least 2 years demonstrated experience writing/editing/publishing content specific for the web
  
• Flexible writing style to address multiple audiences while maintaining the brand voice
  
• Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved SEO content.
  
• Must be able to write content optimized for SEO
  
• Demonstrated experience writing blog posts
  
• Ability to develop new topics, research, and find a unique spin on existing topics
  
• Background in search engine optimization
  
• Experience with content management systems and strong understanding of content work flows