Position- Content Writer Location- Chandiwali, Mumbai Office Timing- Monday-Saturday(930am-630pm) Experience-3+Years Qualification- Any Post-Graduate Masters Degree in English with strong command in British English
Duties
Job Description
Researching industry-related topics (combining online sources, interviews, and studies) Writing a clear marketing copy to promote our products/services Preparing well-structured drafts using Content Management Systems Revising content whenever customers or clients request changes Helping create style guides or suggesting changes to ensure content is consistent and clear Working with customers to define their content needs Conducting research on any given topic We are looking for a creative Copywriter to write clear and concise copy for ads, publications, and websites Your words will inform and engage target audiences
Responsibilities
Writing clear, compelling copy for various mediums (eg ads, blog posts, newsletters) Working with creative professionals to build marketing projects and campaigns Write a clear, attractive copy with a distinct voice Interpret copywriting briefs to understand project requirements Collaborate with designers, PR, and other professionals on large- and small-scale marketing projects (eg email campaigns and landing pages) Conduct high-quality research and interviews Edit and proofread copy as needed Use SEO principles to maximize copy’s reach Source images and other content Excellent overall writing skills in different styles/tones Conducting in-depth research on industry-related topics in order to develop original content Develop engaging content for articles, blogs, stories, and social media to entice and engage the audience Assisting the marketing team in developing content for advertising campaigns Editing and polishing existing content to improve readability Conducting keyword research and using SEO best practices to increase traffic to the company website Ensure that content contains sufficient keywords for SEO Identifying customers needs and recommending new content to address gaps in the company's current content High comprehension of software like Microsoft Word and Google Docs Develop prototypes and storyboards using a multitude of media creation and graphics editing tools An understanding of formatting articles on the web and ensure that web page content is edited properly to increase on-screen readability Develop ideas derived from online/offline research and organize the same on paper or computer applications Manage user-generated content on social media sites Manage the company's social media presence Working knowledge of content management systems
Skills
Adaptability Content writers must be able to adapt their style and tone to each individual assignment Depending on the purpose of the content, writers may need to format their piece to focus on getting detailed information to the audience or providing a call-to-action If the objective is to increase sales, the content will be different than if they were writing for a scientific research blog Adaptability helps writers learn and master many styles of writing, which ultimately adds value Proven experience as a copywriter or related role Knowledge of online content strategy and creation Excellent writing, editing, and proofreading skills Experience with SEO Strong research skills Creativity Collaborative spirit Excellent time-management and organizational skills MA in marketing, English, journalism or related field
Technical Skills
Web data analytics software Word processing software Social media monitoring software Content management software
Researching industry-related topics (combining online sources, interviews, and studies) Writing a clear marketing copy to promote our products/services Preparing well-structured drafts using Content Management Systems
