Mobikon jobs - Content Writer

Who Are We?                                                   

• WowTables is a culinary platform offering classic table reservations and curates exclusive dining experiences for guests by associating with quality restaurants across India in Mumbai, New Delhi, Bangalore and Pune. 
• WowTables was launched in late 2012 in Mumbai under the name 'GourmetItUp' by Deepa and Kunal Jain. 
• This brainchild of theirs is the first online reservation portal in India to offer curated dining experiences. 
• Post a successful year in Mumbai, WowTables expanded the business and entered two new cities - Pune and New Delhi - in 2013 & 2014 respectively and has recently launched in Bangalore. 
• They are now associated with more than 200 restaurants pan India and are aiming to grow even further this year. Some of the restaurant partners include Hakkasan, Yauatcha, Le Pain Quotidien, The Tasting Room among others. The experiences offered range from ongoing curated set menus, chef's tables and off-menu set meals to masterclasses and mixology classes.

• A writer who would produce content, articles, and other texts. With excellent writing and communication skills that are obviously essential but so is a determined attitude and the ability to take criticism.
• Position Overview: A content writer who will be working on the content of the website and app of WowTables. Along with this handling all the social media and marketing content, building content for e-magazine FineDineLove.
• You will own:
• Content marketing
• Designing Content for newsletters and on website
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of the company's social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Research and develop content and marketing strategies to help increase traffic to the portal Fine Dine Love
• Manage all communications on the portal and its social media pages for Fine Dine Love
• Manage a network of freelancers for Fine Dine Love
• Edit, proof-read and publish content on the portal for Fine Dine Love
• Write SEO friendly articles as and when required for Fine Dine Love

You have:

• People who come with 1-3 years of work experience.
• Excellent overall writing skills and the ability to adapt style and tone of a voice to suit a range of different brands.
• Impeccable spelling and grammar.
• Strong researching and editing skills.
• Basic graphics designing skills
• Photoshop and Illustrator skills are a must!.
• Good eye for design and great with multi-tasking
• A highly organized professional who is a self-starter and loves the hunt.
• Well-spoken & a good communicator, outgoing, polished & identifiable with a luxury brand like WowTables.
• Having exposure to hospitality, restaurants with experience in PR.
• Should be a Foodie.
• He should be willing to work 5 days a week.