Key Accountabilities
Content bank: Create an annual bank of stories on the pan-India CSR and sustainability-led initiatives of the Group
Engaging with CSR unit heads to ensure steady flow of newsworthy content hooks.
Planning and writing authored articles for the senior leadership from the CSR fold to establish thought-leadership
End-to-end capability to create white papers and technical CSR project reports.
Extensive travelling to CSR-sites, engaging with communities to develop large-format story ideas.
Write clear marketing copy and prepare well-structured drafts.
Ensure all-around consistency (style, fonts, images and tone)
