esearching industry-related topics (combining online sources, tech updates, interviews and case studies).
Writing clear marketing copy to promote our products/services.
Coordinate with development team and designer to illustrate articles/images for blog.
Conduct simple keyword research and use SEO guidelines to increase web traffic.
Identify customers' needs and gaps in our content and recommend new topics.
Ensure all-around consistency (style, fonts, images and tone).
Update website content as needed.
Regularly produce various content types, including email, social media posts, blogs and white papers.
Actively manage and promote our blog, and pitch articles to relevant third-party platform.
Edit content produced by other members of the team.
Analyze content marketing metrics and makes changes as needed.
Preparing well-structured drafts using Content Management Systems.
Proofread, Apply SEO factors and edit blog posts before publication.
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